Our price guide

What to consider when licensing

Whether it’s a book, magazine, or billboard —the cost of your licence will depend on how you intend to use the work.

We operate standard licensing rates.

Some fees are subject to negotiation with the artists and we will advise when this is the case.

Not for profit rates may apply for galleries, academics and educational institutions.

Contact us for a precise quote for your project.

Additional Notes

  • All rates are in Australian dollars. New Zealand customers click here for a currency converter.
  • Rates are per work, per reproduction.
  • These rates are valid at December 2017 and subject to change.

Our charges

75% of the copyright transactional licensing royalties we collect in Australia and New Zealand is paid to artists. As a non-profit organisation, this administration fee is retained by Copyright Agency to cover the costs of providing our services.



Rates are calculated on the following factors:

  • Publication format – print edition, eBook or both
  • Print run
  • Whether the work will be featured on the cover or interior of the publication (cover reproductions need to be approved by the artist/copyright holder)
  • The size of interior page reproductions
  • Distribution – our print licenses cover Australia & New Zealand publications, additional territory loadings may apply for world rights
  • Monographic publication

Fees start at:-

$100 + GST for an interior thumbnail reproduction in a book with a print run up to 2,000 copies, and
$750 + GST for cover use.  Rates increase for higher print runs.

Some discounts apply, including for educational text books and using multiple artworks (more than 5 images in one publication).

Brochures, Gallery Guides, Annual Reports, Catalogues, Leaflets and Flyers

Rates may vary, depending on:

  • How you use it – whether the brochure is for advertising or editorial purposes
  • Cover or interior use
  • The size of the reproduction

As an example:

  • Editorial use (e.g. annual reports, gallery activities guide, exhibition brochures) – $200 + GST per image for a 1/2 page reproduction, with a print run up to 1,000 copies.
  • Advertising uses (e.g. catalogues, prospectuses, leaflets) – $400 + GST per work for a 1/2 page reproduction, with a print run up to 1,000 copies.
Film / TV / Digital Broadcast

Rates may vary, depending on:

  • Format (TV, film, digital, online streaming etc)
  • Broadcast territory (local/limited release, Australia/New Zealand or world-wide)
  • Featured or non-featured footage
  • Duration of licence

Permission and prices are by negotiation with Copyright Agency, as approved by the copyright holder.

Fees for an artwork reproduction start at:-

  • $200 + GST for an Australian documentary
  • Commercial and advertising rates are higher.

Permission and prices are by negotiation. The copyright holder needs to approve all requests. PDF mock-ups (and sometimes Printer’s proofs and product samples) need be provided to us for rights holder approval.

Most merchandise is licensed in the range of 25%-30% of wholesale price or 15% – 20% of retail price.

Also, an initial fee may be payable on the outset of the licence being issued.

An estimated price will be quoted on application and confirmed once the artist(s) in question agree to the use.

Company branding / Commercial Marketing Campaigns and Hoardings

Consultation with the artist in question will be necessary, as our fees are based on the way in which an artwork is being used and the commercial nature of the project.

Commercial Billboards, Banners, Public Transport Advertising Posters

Rates vary depending on size and number of sites and their duration.

For Billboards, fees start at:-

  • for 1 – 10 sites, 2 weeks duration $1,140 + GST

For Banners and Street Flags, fees start at:-

  • Up to 6m², 3 month duration $1270 + GST
Internet, Social Media and Apps

Rates may vary, depending on:

  • How long the work will be online (works are generally licensed on an annual basis)
  • How the work is used, eg. banner image, home page or listing
  • How many member artworks you will be reproducing. Discounts apply for bulk quantity uses of artworks by Copyright Agency members.
Third Drawer Down merchandise featuring Louise Bourgeois' '10am is when I come to you' © Easton Foundation. VAGA/Licensed by Viscopy
Third Drawer Down merchandise featuring Louise Bourgeois’ ’10am is When You Come To Me ‘
© Easton Foundation. VAGA/Licensed by Viscopy